I'm J.J. McCarthy, a hands-on Toronto REALTOR® and Master Certified Negotiation Expert. Honest advice, premium marketing, and a relentless push for your strongest outcome.
[ Add assets/jj-about.jpg ]Honesty is the whole business for me. If you want someone who just tells you what you want to hear, I'm not your guy. I've talked plenty of clients out of the wrong home, because sometimes the smartest move is no move at all.
The final call is always yours. I'll give you my honest read, lay out the risks, and never let you get rushed into a decision you'll regret.
I won't overpromise to win a listing, either. Priced right beats priced high every time. I've watched other agents inflate a price to land the deal, only for the home to sit and sell for less.
As a Master Certified Negotiation Expert (MCNE®) with hundreds of millions in sales behind me, my job is simple: protect your money and win the strongest outcome, start to finish.
I put real time, energy, and money into every listing. When your home wins, so do we. No fluff, just results.
My staging goes a step beyond the rest. I bring in top-end designers, not just stagers, for a full room-by-room plan with paint and lighting guidance, a high-end install, and de-staging once you've sold.
World-class visuals: magazine-grade photography, virtual tour, floor plan, cinematic 4K aerial and walk-through video, plus social reels featuring me and the neighbourhood.
A full inspection before we list: we fix issues early, hand buyers a report on day one, and encourage firm offers, with no price-chipping after the deal is signed.
A professional deep clean before staging, so every inch shows at its best.
Need extra room for staging? 30 days of complimentary, secure professional storage.*
Digital and print by Sage's in-house team: feature sheets, Just Listed postcards, a custom listing site, signage, and global syndication.
In today's market this is essential, not optional. Buyers aren't just on realtor.ca; they're on Instagram, Facebook, and TikTok daily. Targeted ads and high-impact reels put your home in front of active buyers and the people who tip them off, generating thousands of views and real engagement.
After every showing I chase down agents and buyers for honest feedback. With hundreds of millions in real estate sales behind me, I've seen countless deals come together from persistent follow-up alone. Sometimes an agent needs a nudge, and you deserve to know what people really think of your home.
You're never left wondering. I send a clear listing report: showing feedback, open-house activity, online views, ad performance, and more, so you always know exactly where things stand.
And most importantly, you get J.J. Hands-on at every step: I visit my listings daily, sweat the details, follow up with every agent within 24 hours, and negotiate relentlessly to push your price higher.
Negotiation is one of the most powerful tools an agent has, and it's where deals are won or lost. I treat your sale like my own and fight for every dollar in your pocket.
I know the right questions to ask and how to read every agent and situation, then adjust my approach to match. When it's time to go to bat for you, I'll be your shark.
I've trained well beyond the standard real estate education to sharpen this edge, earning my Master Certified Negotiation Expert (MCNE®) designation, built specifically around real estate negotiation.
Staging isn't a nice-to-have. It's how buyers fall for a home before they walk in.
I work with the top stagers and stylists in the city, and I don't cut corners. I'm not a designer, so I bring in the pros who do this for a living, never my own furniture to save on costs. You get a full room-by-room plan, designer furnishings, and the finishing touches that turn square footage into a feeling.
And I take care of the staging costs.
Click to Request the Staging Guide BookletI partner with top media companies, so your home stops the scroll and fills showings.
Magazine-grade photography that shows your home at its best.
An accurate floor plan plus an interactive tour buyers can explore anytime.
Cinematic aerial and walk-through footage of the home and the neighbourhood.
A high-impact reel featuring me walking the property and the area, built for reach.
"Secluded Toronto chalet just sold for $650,000 more than it did last year."
70 Chine Drive, Scarborough · Featured by Daily Hive
Read the Daily Hive Feature →Browse every active home on the market across the TRREB/MLS® system in real time.
Live search of all active MLS® listings. Data via TRREB/PropTx, deemed reliable but not guaranteed.
Recent sales across Toronto and the GTA — a selection from my track record.
Sold$551,000 over asking
Sold$428,000 over asking
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Sold$276,000 over asking
Sold$482,000 over asking
Sold$305,000 over asking
Sold$5,000 over asking
Sold$231,000 over asking
Sold$297,000 over asking
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Sold$351,000 over asking
LeasedA quick estimate of your monthly payment. For illustration only, not a lending offer.
From the first showing to the final signature, I'm in it with you, doing the work, sweating the details, and treating your move like it's my own. We're in this together, every step of the way.
A 100% recommend ratio across 50+ verified five-star reviews on Rate-My-Agent.
His incredible extra effort marketing our property was noted by neighbours and is the reason we sold firm in four days at 99% of asking — in a tough market — before we even got to the open house. You'll walk away with more than a realtor: a trusted friend for years to come.
We sold our condo in an extremely tough market — tenants in place and identical units competing — in just 48 hours, days before Christmas, at a great price with a two-week closing. If you want an agent with no B.S., clear strategy, and who genuinely cares, I cannot recommend J.J. enough.
He sold our condo in a tough building in under two weeks at a record price for the building, then negotiated our forever home $80,000 under asking — after the sellers had already cut $80,000. Calm, organized, and extremely strategic. J.J. is your guy.
JJ was amazing — honest, guiding us toward a property that suited us long-term. First place we offered on, bought under asking. I've had multiple friends say they want to switch realtors after hearing about my experience!
Find out what your home is worth in today's market. No pressure, no obligation.
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Open Calculator →Toronto real estate, new listings, just-solds, and a look behind the scenes.
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